On September 20, John Weiser SOM’84 presented his new book, Untapped: Creating Value in Underserved Markets. This book is a practical guide for managers on how to buy from, hire from, and sell to underserved markets in ways that create benefits for corporations and communities alike. While previous books have touted business opportunities in underserved markets, Untapped outlines the specific strategies necessary to turn this business concept into a detailed business model.

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